In terms of paying attention, This YouTube video cost me ~$10 dollars to filter on Facebook, watch, and post. All because I was bored and wanted to illuminate this point.
Blogs give users a filter for information. A reader’s unused attention sees and associates it with the blog, not for the added-value by themselves. Without much marketing, blogs are held accountable for creating a standard. Social media gives visitors tools to share the value-added content with others. Networks and chats are ways users share back and forth. Users, then, intersect networks to trade the value of filtered information until one is bored and there’s no longer a payoff to return.
The attention economy is a way of coping with overload, the consequence of boredom.