I gave an example of the value bloggers give to information. The filtering incentive of self-publishing is an added-value to visitors only to the extent they can “use” it other places than on the blog. Bloggers already do market the goods (like attention and trust) that produce digital culture. Ads distract readers and take them off the site. The more distracting ads are, the less likely users will pay attention to the blog and the greater the chance they click by accident and get frustrated.
Facebook Ads and Gawker Artists
Advertising and corporate media need to change to capture the value of attention. For example, pop-up ads are annoying and bad for return business. Social networks like Facebook basically require return usership to sustain its value without becoming boring and so, have attracted niche advertisers and built community sharing into the site. See also Gawker artists. Artists hang their work on Gawker blogs to share in the value-added of socializing on their websites. Online gossip may be petty, cruel, and cold without being boring. Users are still willing to pay attention to the blog because the dichotomy somehow makes it more “real” to online users.
The Art of Blogging
The art of blogging is to be a muse for attracting readers who add value to the site. Really, what we mean by “real” is that we aren’t bored yet and want to invest value in the economy of that network. We can feel real on the web (even if it is a virtual space) by relating across a vast space without knowing for sure if it will payoff. Actually, the new media attracts huge amounts of time, energy, and other resources that users don’t know where to invest most effectively. Being overwhelmed and panicking over the economy are a common crisis but also signs that we need reinvest in different ways.
Bloggers can help grow the attention economy by filtering and sharing information so users can share your resources.