Tele-cocooning is “the practice of intimate, full-time communication via phone and instant messaging.” We needed a word for that.


Inaugural Blogger for Hire

Kaitlin Foley: Contact info is available on LinkedIn. Profile also has recommendations from past work experience in marketing and PR.

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I gave an example of the value bloggers give to information. The filtering incentive of self-publishing is an added-value to visitors only to the extent they can “use” it other places than on the blog. Bloggers already do market the goods (like attention and trust) that produce digital culture. Ads distract readers and take them off the site. The more distracting ads are, the less likely users will pay attention to the blog and the greater the chance they click by accident and get frustrated.

Facebook Ads and Gawker Artists

Advertising and corporate media need to change to capture the value of attention. For example, pop-up ads are annoying and bad for return business. Social networks like Facebook basically require return usership to sustain its value without becoming boring and so, have attracted niche advertisers and built community sharing into the site. See also Gawker artists. Artists hang their work on Gawker blogs to share in the value-added of socializing on their websites. Online gossip may be petty, cruel, and cold without being boring. Users are still willing to pay attention to the blog because the dichotomy somehow makes it more “real” to online users.

The Art of Blogging

The art of blogging is to be a muse for attracting readers who add value to the site. Really, what we mean by “real” is that we aren’t bored yet and want to invest value in the economy of that network. We can feel real on the web (even if it is a virtual space) by relating across a vast space without knowing for sure if it will payoff. Actually, the new media attracts huge amounts of time, energy, and other resources that users don’t know where to invest most effectively. Being overwhelmed and panicking over the economy are a common crisis but also signs that we need reinvest in different ways.

Bloggers can help grow the attention economy by filtering and sharing information so users can share your resources.

In terms of paying attention, This YouTube video cost me ~$10 dollars to filter on Facebook, watch, and post. All because I was bored and wanted to illuminate this point.

Blogs give users a filter for information. A reader’s unused attention sees and associates it with the blog, not for the added-value by themselves. Without much marketing, blogs are held accountable for creating a standard. Social media gives visitors tools to share the value-added content with others. Networks and chats are ways users share back and forth. Users, then, intersect networks to trade the value of filtered information until one is bored and there’s no longer a payoff to return.

The attention economy is a way of coping with overload, the consequence of boredom.

Journalists and bloggers create fast “communities” when they collaborate. Gawker, for example has a successful “family model” for blogging.

What does the model look like for Generation Obama and print media or TV media?

This will probably be one of my last posts about this stuff because I think that it’s a user-based decision. So, blogging makes the way you “share” things matter. But I think communities are important, too. So, media, what excites you? I know bloggers seem busy but in an attention economy, the value of what you say is on par with how hard we work to dig into all three social media groups and filter what is there and present it in a way that makes sense to the “user,” “reader.” We’re marketing our own voice, in a sense, to make web content more friendly and give a sense of belonging.

I met at NPR for election night with a bunch of bloggers and media. Most of us bloggers had Twitter. We literally just needed to be in the same room to connect, not even talk. How can we capture the value of community with social media? Where can bloggers and media connect and collaborate online?


Professional Media Networks Online

Twitter, may help collaboration. But bloggers are skeptical that it’ll payoff. Twitter blossomed and so did blog networks. How can we value and measure the growth of blog networks this time? I also think of Journalism Researching, a research network created by Paul Bradshaw.

Social Media outlines corporate, new, and grassroots media trainings. Here’s who’s involved in facilitating the trainings.

The Shiba Inu puppy cam went offline for a bit but today they’re back with an upgraded kennel and added cuteness. Obamas are all about getting a pupster after the Inauguration and Americans love these guys. It’s the closest to a democratic puppy election we have. Why not for for a puppy-elect? Vote below for a Shiba Inu puppy by name or collar color. There’s also a write-in for other candidates. Voting closes on the day Obama is sworn into office: January 20, 2009.

Snapshot 2008-11-19 15-16-09.jpg

There’s a good reason I didn’t posted the Shiba Inu Puppy Cam yet.

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