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Posts Tagged ‘Social Network’

Not sure what to cover for this radio show one on the blog. Post in the comment section for the show..

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Online Community Building

WSJ's new look

WSJ

Wall Street Journal rolled out a new social network this past weekend. Catch: it has a paywall. Will users buy access to a social network?

NO WAY: Tech.Blorge writes…

How is the Wall Street Journal missing the boat with their attempt at community building? For starters, they have made their community an exclusive, behind-close-doors paid subscription service. By trying to be another FaceBook or LinkedIn for paid subscribers and excluding casual visitors and readers, the Wall Street Journal effectively eliminates the most important aspect of social media for enterprise – community building.

MAYBE: Mashable writes…

While I’ve never been a fan of the pay-wall in general, there have been a number of situations where I think it’s a very viable business model. PEHub, for one, offers some of very advanced information that’s available by paid subscription only. The information contained therein is generally only useful for a very short and finite period of time, and the folks it ends up being useful for usually have the money to pay for it.

Similarly, the Wall Street Journal came from those types of roots. In recent years, they’ve gone a lot more mainstream with their editorial policies, not to mention their readership. Chances are, though, if you use the Wall Street Journal as your filter on the news, you belong to a somewhat elite community.

There are other ways of restricting membership. Facebook used to only allow students from certain Universities then more and more. Then they went open access.

Who has the best online communities? Network elitists or democratic users?

LINKS:

Read more (Blorge)
Read more (Mashable)
Wall Street Journal’s “new look” (WSJ)

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Posted Items

New FB

The new design makes Facebook act more the admin page for a blog. If people wondered why FB never had an official blog application, it’s because the network itself is growing into one. Usually you make a blog and grow a community. FB is the other way around. It grew a community at universities, opened it to all users and now set up a blog-like platform for creating, sharing and reading content. Lots of users are pissed off at the new way to read it but it doesn’t change FB in essence.

First and foremost, FB is a network of online friends, not a blogging community or open network of users.

The content you publish is only seen by your friends. That’s why targeted Ads work on FB but company pages are kind of pointless (and groups too). People aren’t “friends” with a business’s page or their favorite TV show. They’re fans of those pages to tell their real friends what they like, do and care about. Businesses won’t grow very fast on such closed networks but niche ads work perfectly. If you want to sell a brand, it’s much better to start a blog outside Facebook, come up with good content, put that content on stumble and add a “share on Facebook” button to posts.

I love FB so as long as it doesn’t sell out to Google, I’ll stick around through the good, bad, ugly. More often than my I use my cell phone, I go to Facebook to talk to people and keep track of what’s going on.

Facebookers meet the RSS feed, RSS feed meet Facebookers.

Websites with this have RSS subscriptions.

Websites with RSS subscriptions.

RSS feeds are just another way of organizing the web. Instead of going out and Google searching content, it comes to you filtered through networks of friends, blogs, wikis, etc. Browsers are still working on making this mainstream. FB people aren’t the only ones who aren’t keen on the idea. From using RSS readers and subscribing to websites over the past few weeks, I think it takes time to get used to and there’s a lot that developers can do to make it easier to use.

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